The platform is rolling out a updated setting that allows them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is being tested over the next few weeks before a global launch. This development coincides with a surge in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this content is considered mass-produced AI material, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to science explainers, and we aim to offer the community the power to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn pieces of content are added to the service daily, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of artificial media they view by using the “manage topic” feature in the app and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter include news, style, aesthetics, and choreography.
AI Disclosure Rules
Its rules oblige creators to tag convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the service will from now on add an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This action is designed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a two million dollar educational fund for professionals and institutions to develop educational content about ethical AI use. This program will support non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, during discussion over plans to lay off hundreds of safety staff in the UK. TikTok is set to reduce 439 jobs in its content moderation division in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
